Five Ways the Government Is Using Big Data to Enhance Citizens Data Journey & Customer Experience

By September 4, 2018Blogs

Five Ways the Government is Using Big Data, Real Time Data Management and Big Data Analytics Dashboards

The government plays such a pivotal role in our lives, and the public sector needs to have the best, baddest big data or disparate data practices. But why you ask? Real time data management and analytics can tell us a lot; these actionable insights enable anyone—including the government—to grow and improve from analytic knowledge. The positive effects that big, disparate data have on the government are infinite. Here are five ways the government is using big data to enhance everyday practices, citizen’s data journey, customer experience, large operations and much more.

Fleet and Road Real Time Data Management

There is so much big data in the transportation industry; roads, road safety, police vehicles, weather conditions, driver safety, etc. The government is now taking this disparate data to programmatically understand and analyze where there could be room for growth. For example, fleet management; municipalities are removing error in manual data entry by using reporting for flat-line budgeting, fuel monitoring and asset management. Road safety is important too. By using big data, the public sector can provide enhanced geographical information to aid in safer, faster routes for citizens and consumers and emergency response personnel. By increasing efficiency, expense and cost decreases, allowing for a better allocation of citizens’ tax dollars.

The Data Journey With Multiple Touchpoints in Education

Big and disparate data in education increases efficiencies and decreases cost—allowing for more accurate allocated education dollars. From elementary schools or universities, there is a plethora of big data to enhance the data journey of students. With an increasing number of digital student touchpoints—email, online management systems, grading systems, learning platforms, etc.— it becomes evident that this information could improve learning methods, teacher performance and flag students that are more likely to drop out or have difficulty. In addition, big data can help local, federal and state government to understand how funds are being used and where they are being assigned.

Healthcare Big Data Analytics Dashboards

A big data analytics dashboard and reporting delivers analytic knowledge to the public healthcare system. Government healthcare and government aid provide an abundant amount of disparate data to study for an increase in efficiencies and decrease in cost. By applying big data, the public sector can monitor allocated funds, assume better control over resources and better analyze citizen and consumer needs. For example, hospitals and doctors’ offices can manage patient flux by real-time data management. If waiting room, A has a two-hour wait time, and waiting room B has a 10-minute wait time, big data can help employees distribute patients for an enhanced citizen and customer experience.

Managing Citizen Safety and Satisfaction

Citizen safety is important and remains a high priority topic for the public sector. Disparate data and real-time data management regarding citizen safety is nothing new, but the government is now using social media, multi-source data collectors, body cameras, pin-point mapping and more, to predict violent acts like gang violence, burglaries and theft. The RAND Corp., a non-profit research organization, published a predicative policing study in 2013 that determined technology can be used to predict the place and times of crimes, individuals are that most likely to commit that crime and profiles accurate matches of offenders. In addition, actionable insights provide the public sector with a better idea of police patrols and scheduling. These predictive analytics aren’t definite answers to solving crimes, but do allow police forces to begin looking in the right place, keeping citizens safer sooner.

Real Time and Historical Data for Government Transparency

Government transparency—on any level, local, state and federal— is extremely important to a citizen’s customer experience. The data journey of municipalities internal information can sometimes be lost. Big data in public sector transparency allows for an enhanced citizen experience, additional government trust and happy consumers. For example, the city of St. Petersburg, FL, just rolled out a citizen experience called St. Pete Stat; a big data analytics dashboard experience for consumers to view current city development projects, performance measurement for city departments and data inventory.